More Customers are Expanding their Search to Shop LOCAL
Make sure your business is found
Having your business advertised in print, available online, and on mobile devices is important. However, it is more about getting your business exposure in the right places. Remember, your local directory is no longer just in book form. The medium continues to deliver large volumes of business leads through multiple platforms.
There are many advertising options available to a business when it comes to advertising; however, there are only five (5) basic requirements for a successful advertising medium, often referred to as "CURER."
Circulation - how is the advertising message received by the end user?
Usage - what is the usage, or visibility of the medium?
Retention - when is the advertising available?
Economy - is it cost effective, generating a return on the investment?
Results - does the medium generate measurable results?
Many forms of advertising media are "creative" or "non-directional" -- sellers are trying to create a desire, or need, for a particular product or service through media such as television, radio or direct mail. Generally, it may not be when someone is ready to buy. This type of advertising encourages or recommends to a potential buyer where to go to make a purchase.
Directory advertising is considered "directional"-- it is always available when someone is ready to buy a product or use a service. Consumers will use a directory when a need has been identified. Ultimately directing the buyer to the "point of sale" and producing a "permission-based" medium.
Don't miss out on customers looking to buy from you!
Always make it easy for customers to find your business give us a call to advertise.
There are two types of directory resource users?
Those who are familiar with your business are:
Recommended by your existing customers
Influenced by other forms of your advertising
Contacted by your salesperson
Passing-by your storefront
Are your former customers and shoppers
*48% of buyers making a purchasing decision have one "1" name in mind...
Those who do not know your business are:
Newcomers to the community
In need of an emergency service, or product
Dissatisfied with your competition
*18% of buyers have two "2" or more names in mind, and 35% have no name in mind
*So...53% of purchasers have a decision to make at time of search